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How to make a business website that drives traffic

September 28, 2022
looking at business graphs on laptop

And, that’s a problem.

It's essential to have a business website to promote your services, but it’s also necessary if you want to build an online presence and grow a loyal customer base.

However, if you’ve never created a website before, it can seem like an overwhelming task. If you’re researching how to build a website and it’s going nowhere, you’ve come to the right place. This article will guide you through creating a domain name, SEO, and website maintenance.

Tips that make a business website shine

Firstly, you need to consider what kind of business website you need. Those who usually require a website builder are the following:

  • Large business
  • Local business
  • Online service business
  • E-commerce business
  • Content Creator

As every business will have a different goal, such as displaying general information, marketing, and online payment systems, it’s good to understand your aim for the website from the beginning.

Then, you can move on to designing a business website that suits your needs and helps you achieve your brand goals! 

Pick a domain name that sells

The domain name is the first thing anyone will see when visiting your website, so you want to make it memorable. Even though some people will use a website for promotion, others will need one for making transactions. Therefore, the name needs to relate to your brand, look / sound professional, and help the user navigate the rest of the pages. 

As a general rule, avoid numbers and abbreviations - keep it simple. 

Once you’ve decided on the domain name, you'll have to confirm it with a domain registrar. 

The most popular domain registrars are Domain.com, Wix, and GoDaddy. 

Don’t forget the web host

A web host is where your data is stored for public access. The easiest way for beginners is to use the package deals on Wix or Squarespace, that include web hosting in their monthly deals. 

If you want to give yourself a challenge instead, you can use platforms like A2 Hosting and DreamHost.

Start creating pages

When you make a business website, you’ll have to create several pages for different information and services. You don’t just want a static homepage for users to visit.

You need to provide details like a product page, blog, and contact section if you want users to take your business seriously. Otherwise, they’ll simply click the exit button and choose another brand.

Ultimately, your website should have an end goal for your business. For instance, you want users to sign up for courses, buy a product, or use your services. You must also clarify how this can be done,  but you don't want to be too pushy. 

This is where it gets tricky; you want to strategically design the pages that convince users to use your business organically. There are a few ways to encourage website visitors to click the buy or sign up button. 

You can start with a clear statement about what your business does and how it can help. Then, you can include small CTA (Call to Action) phrases such as "click here to find out more" or "buy now."

Finally, you should ensure the website is fast and professionally designed. This will encourage users to trust your brand and become customers. You can usually work with predetermined themes, but you can also hire a freelance designer, for that extra touch. 

Publish your website to the digital world

After all your hard work, you can publish your website in the online space. Just remember to set up your payment options beforehand, if necessary. 

You can test the website on different browsers and flick through the pages to see if there are any issues with speed or quality. 

Another important tip is to open your website on various devices like tablets and mobile phones. As more and more people are using small devices, your website must function well across all screens. 

Promote your website on social media

There's no point in publishing a website if people cannot find it. So, you need to market your fantastic new website online.

The best place to promote your website is through social media. You can use social media to announce updates and promotions when the website is up and running. Balancing it with non-promotional content that genuinely connects with your audience is crucial. Luckily, social media apps allow you to build relationships with your audience like never before. 

You can also host live events, talk with your customers, offer free giveaways, and record vlogs from your business studio. All of these elements are what make a brand stand out from the thousands of other business websites.

Use SEO to boost traffic

SEO is the secret weapon for boosting sales and bringing new people to your website. You can implement SEO with keywords, new content, internal/external links, and optimized images. 

Using SEO is essential for becoming more visible in the online space and directing people to your website. Overall maintenance and regular updates are also crucial for making sales. 

A business website that converts and makes money

Now that you know the answer to the question "How to make a website for a business?", you can see it’s not as complicated as it looks. If you follow these tips, you can easily create a business website. 

Although, managing your business finances can pose another challenge when establishing yourself as a brand. 

That’s where we come in. 

The last thing you want to worry about is mobile banking when juggling invoices and new product launches. Try out bunq and watch your money worries fade away. Integrated bookkeeping, automated budgets and real-time insights makes it all a breeze, so you can focus on making your website the best it can be.

Sign up here today.

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